Seven Steps for Italy

A global vaping advocacy group has delivered a 7-step strategy for the new Italian government to reduce smoking rates. In the wake of the new government’s appointment in Italy, World Vapers’ Alliance (WVA) together with its Italian partner organisation, ANPVU, delivered the recommendations to reduce smoking and combat smoking-induced deaths to representatives of the parties forming the new government.

The “7-step strategy” was also announced during a press conference in Rome as the new government was receiving a confidence vote in the Parliament. The press conference was attended by the World Vapers’ Alliance’s director Michael Landl, MEP Gianna Gancia (Lega), Barbara Mennitti, editor-in-chief at SigMagazine, and Vice President of the National Association of United Vapers (ANPVU), Anna Corbosiero.

Lega Gianna Gancia MEP said: “I am of the opinion that this new government that has just taken office has all the credentials to address the issue of tobacco legislation with a scientific and fact-based approach. In the proposed revision of the Tobacco Products Directive, it is necessary that the Italian government insist on some fundamental points concerning the legislation on electronic cigarettes.

“In particular, Italy should maintain a wide range of flavours, which would help the consumer in the transition from traditional to electronic smoking while discouraging the formation of an illegal parallel market and have a fairer taxation system in order to avoid the emergence of a black market.”


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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.

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