About Us

The World Vapers’ Alliance amplifies the voice of passionate vapers around the world and empowers them to make a difference for their communities. Our alliance includes groups representing vapers – our partners – as well as individual vapers from around the world.

The war on vapes is raging.

Governments worldwide are increasingly restricting vaping, through measures like making them more expensive and banning flavours. Despite an ever-growing amount of independent international evidence proving that vaping is much, much less harmful than smoking, lawmakers continue these crackdowns.

The World Vapers’ Alliance was established to defend vaping by providing a unified platform that makes vapers’ voices heard by those in the corridors of power.

For too long, policy decisions about vaping have been made in a vacuum. Vaping has already changed the lives of millions of smokers for the better and can change countless more if regulators listen to those who have had their lives improved by vaping.




The World Vapers' Alliance has three major objectives:
Advisory Board

The World Vapers’ Alliance (WVA) Advisory Board is our forum of advocates and experts supporting the work and development of the Alliance. Through their work and expertise, the Advisory Board members strengthen and amplify the voices of vapers’ worldwide and ensure the message of the World Vapers’ Alliance is heard around the world.

Advisory Board Members:
Prof Bernd Mayer

>> Scientific Advisor


Bernhard Mayer is a professor of Pharmacology and Toxicology at the University of Graz in Austria. Moreover, he is Corresponding Member of the Austrian Academy of Sciences.

After his dissertation and habilitation at the University of Graz he became head of Pharmacology and Toxicology of the Institute for Pharmaceutical Sciences in 2004 and still occupies this role. His main field of research is molecular pharmacology of the cardiovascular system with a focus on NO / cGMP, organic nitrates and lipid metabolism.

He is a notable figure in the field of e-cigarettes and is also considered a mediator between policy makers and vapers. Recently he published “Die E-Zigarette. Fakten & Mythen (The e-cigarette. Fact and myths) (Delta X Verlag, 2020)” where he brings together the most recent research on vaping and its harm reduction potential.




Brian Marlow

>> Legalise Vaping Australia


Brian Marlow is the Executive Director for the Australian Taxpayers’ Alliance, and the Director of Legalise Vaping Australia, where he heads the campaign to Legalise life-saving vaping technology in Australia. Brian has worked in grassroots campaigning since 2015 at both the state and federal level. Brian has been interviewed by major national news sources in Australia including the SBS and ABC, as well as countless international newspapers, radio and television stations.




Michael Landl

>> World Vapers’ Alliance


Michael Landl is the Director of the World Vapers’ Alliance. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen International Affairs and worked for several public policy outlets and as well in the German Parliament.




Our Partners
Support the WVA

Funding for the World Vapers Alliance has been provided by the Consumer Choice Center. We welcome funding and donations from partners and individual donors.