Millions of ex-smokers have already witnessed firsthand the transformative power of vaping in helping smokers quit their deadly habit. Just as we’re on the verge of a major breakthrough in public health, the European …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.