With progressive vaping regulations, 19 million lives can be saved in Europe. However, policymakers are trying to limit this life-saving technology.
We need to act NOW.
With progressive vaping regulations, 19 million lives can be saved in Europe. However, policymakers are trying to limit this life-saving technology.
We need to act NOW.
Raise your voice
Tell your story to a Member of the European Parliament!
The Tobacco Product Directive (TPD) is a regulatory framework in the European Union that sets the rules for selling and manufacturing tobacco products, including vaping devices and e-liquids.
Many politicians and anti-vaping voices call for vaping to be treated the same way as smoking. This would spell disaster for vapers and public health. Millions of vapers could be forced back to smoking due to flavour bans and other restrictions on the accessibility of vaping to the people that need it most.
Our “Back Vaping. Beat Smoking” campaign ensures that the voices of the millions of vapers who have successfully quit smoking thanks to vaping are heard. We will deliver a clear message to all the decision-makers in the European Union and across the world : by backing vaping, we can beat smoking and tens of millions of lives can be saved!
Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.