With progressive vaping regulations, 19 million lives can be saved in Europe. However, policymakers are trying to limit this life-saving technology.

We need to act NOW.

Raise your voice

Tell your story to a Member of the European Parliament!


The Tobacco Product Directive (TPD) is a regulatory framework in the European Union that sets the rules for selling and manufacturing tobacco products, including vaping devices and e-liquids.

Many politicians and anti-vaping voices call for vaping to be treated the same way as smoking. This would spell disaster for vapers and public health. Millions of vapers could be forced back to smoking due to flavour bans and other restrictions on the accessibility of vaping to the people that need it most.

Our “Back Vaping. Beat Smoking” campaign ensures that the voices of the millions of vapers who have successfully quit smoking thanks to vaping are heard. We will deliver a clear message to all the decision-makers in the European Union and across the world : by backing vaping, we can beat smoking and tens of millions of lives can be saved!

Join our campaign

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We must ACT NOW

Answer the Consultation

For too long, lawmakers have ignored vapers' opinions, silencing the most important voice: YOURS! But now we have the opportunity to be heard and we must take this chance. The EU Commission opened a public consultation, and you can participate till 17 June 2022.

Share your story

Our biggest strenght is our own personal stories about beating smoking. We made it easy for you to share your story with policymakers. Let them know why they shouldn't treat vaping the same as smoking and why we need to save flavours!

Join the wva

Together we are stronger! Become a member to meet likeminded vapers around the world and receive monthly updates from the WVA, access to exclusive information, invitation to our events and the possibility to join the WVA Academy!

The upcoming update of the EU's Tobacco Products Directive (TPD) will determine the future of vaping, possibly threatening the most successful smoking cessation aid in history - unless we raise our voices!

Help us save flavours!

Our latest campaign

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.