2021 is a critical year for vaping and public health. Global and European leaders will meet later this year to discuss how best to tackle smoking. The global COP 9 conference this November will set the direction for anti-smoking policies worldwide, while the EU’s ‘Tobacco Products Directive’ laws, currently being discussed, will act as the benchmark for vaping policies globally.
Many politicians and anti-vaping voices are calling for vaping to be treated the same as smoking, even though evidence shows vaping is less harmful. This would spell disaster for vapers and for public health. Millions of vapers may be forced back to smoking due to tax hikes, flavour bans, and other restrictions on vaping accessibility.
Vaping has the potential to ensure 200 million smokers quit forever, but governments must encourage and facilitate it as a cessation method. Now more than ever, it is vital that vapers' voices are heard.
That’s why we’re taking our campaign out on the road, across Europe and around the world. We need to ensure that those making the key decisions that will affect OUR rights, OUR health and OUR futures, hear OUR collective voice and ‘Back Vaping. Beat Smoking.’
The only way policy makers will hear us is if we fight together for vaping to beat smoking.