Back Vaping.
Beat Smoking

Millions of vapers could be forced back to smoking

Here is why

Many politicians and anti-vaping voices are calling for vaping to be treated like traditional cigarettes. This would be a disaster for vapers and public health. Millions of vapers could be forced back to smoking due to flavour bans, increased taxes and other restrictions on the accessibility of vaping to the people who need it most.

Our "Back Vaping. Beat Smoking" campaign ensures that the voices of the millions of vapers who have successfully quit smoking through vaping are heard. We want to send a clear message to all politicians in the European Union and around the world: by supporting vaping, we can end smoking and save tens of millions of lives! 


Back Vaping now by signing our petition:

  • NO to flavour bans
  • NO to lower nicotine levels
  • NO to treating vaping like smoking
  • NO to higher taxation
  • YES to freedom of choice and health

What we need instead:
→ A clear commitment to harm reduction
→ Support of current smokers to switch to vaping
→ Affordability and variety of vaping products for adults

We delivered the first batch of signatures to politicians in the European Parliament in November 2022. But the fight is not over! We will keep fighting and collecting signatures for next year to make the politicians listen!

Here you can find our full proposal to politicians on how they can save 19 million lives with consumer-friendly vaping regulation.

Sign the petition

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Don’t let 19 million lives fall! With consumer-friendly vaping regulations, 19 million lives can be saved in Europe – let’s not give up on them. Every individual deserves the right to choose, that’s what we’re fighting for.

We need to act NOW.

Raise your voice

Tell your story to a Member of the European Parliament!

We must ACT NOW

Sign the petition

For too long, lawmakers have ignored vapers' opinions, silencing the most important voice: YOURS! But now we have the opportunity to be heard and we must take this chance.

Get in touch with MEPs

Our biggest strength is our own personal stories about beating smoking. We made it easy for you to share your story with policymakers. Let them know why they shouldn't treat vaping the same as smoking and why we need to save flavours!

Join the wva

Together we are stronger! Become a member to meet likeminded vapers around the world and receive monthly updates from the WVA, access to exclusive information, invitation to our events and the possibility to join the WVA Academy!

The upcoming update of the EU's Tobacco Products Directive (TPD) will determine the future of vaping, possibly threatening the most successful smoking cessation aid in history - unless we raise our voices!

Help us save flavours!

Our latest campaign

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.