- May 4, 2023
May 4, 2023, STOCKHOLM, SWEDEN — Sweden is the most successful country worldwide in reducing smoking rates, but the Swedish approach is under pressure from the EU and the WHO. To urge the Swedish …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.