Press Releases

Belgium Bans Flavoured Vapes, Ignores the Evidence and Abandons Smokers

Brussels, 1 May 2026 — Belgium’s federal government has approved a ban on flavoured e-cigarettes, leaving only tobacco-flavoured and unflavoured products on the market from September 2028. The decision ignores a substantial body of …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Consumer Groups Across Europe Write to Commission: Stop the War on Harm Red …

Brussels, 13 April 2026 — Seven consumer organisations from across Europe have signed an open letter to European Commission President Ursula von der Leyen and Health Commissioner Olivér Várhelyi, urging them to rethink the …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WVA slams TPD Evaluation Report as complacent and biased

Brussels, 2 April 2026 – The evaluation of the EU’s tobacco rules celebrates that the Tobacco Products Directive (TPD) is successfully reducing smoking despite the EU being on track to miss its 2040 smoke-free …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Sweden Is Now Smoke-Free. The EU Is Pushing Policies That Would Make That I …

1 April 2026 — New data from Sweden’s leading public health research institute, CAN, confirms that daily smoking among adults has fallen to just 3.7%, well below the WHO’s and EU’s 5% smoke-free threshold. …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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23 Scientific Experts Confront von der Leyen Over Commission’s “Damagin …

BRUSSELS, 27 February 2026 – In an open letter addressed to President Ursula von der Leyen, 23 of Europe’s leading scientific experts have condemned the European Commission for spreading “damaging misinformation” regarding the safety …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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L’avertissement néerlandais : la Belgique doit rejeter l’interdiction …

BRUXELLES, le 26 février 2026 – Le Conseil des ministres belge se réunira demain, 27 février, pour discuter d’une interdiction quasi totale des arômes pour les cigarettes électroniques. La proposition, introduite par le Ministre …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EESC’s call for ‘less harm, less tax’ approach on nicotine products

Brussels, 23 February 2026 – The European Economic and Social Committee (EESC) draft opinion on the revision of the Tobacco Taxation Directive (TED) calls on the EU to follow a risk‑based taxation approach and …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU-STEUERHAMMER: Brüssel will Preise explodieren lassen! So macht Europa k …

WIEN / BRÜSSEL, 20. Februar 2026 – Kaum hat Österreich seine eigene neue Steuer auf E-Zigaretten, Nikotinbeutel und Zigaretten beschlossen, holt Brüssel zum Gegenschlag aus. Ein neues Geheim-Papier aus dem EU-Rat enthüllt: Die EU …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Konsumentorganisationer uppmanar Sverige att värna den nationella strategi …

STOCKHOLM, 20 februari 2026 – World Vapers’ Alliance (WVA) har tillsammans med flera andra europeiska konsumentorganisationer idag överlämnat ett öppet brev till den svenska regeringen. I brevet uppmanas regeringen att motsätta sig det nuvarande …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Brussels Targets Ex-Smokers: EU Presidency Pushes 50% Hike in Proposed Vape …

BRUSSELS/STOCKHOLM, 20 February 2026 – The World Vapers’ Alliance (WVA) has joined a pan-European coalition of consumer groups in an open letter calling on the Swedish government to veto the latest draft of the …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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