“Smoking kills, vaping kills.” That’s what EU Commissioner Wopke Hoekstra said in a recent parliamentary hearing. Let’s be clear: this is not just wrong—it’s dangerous. By equating vaping with smoking, Hoekstra is spreading misinformation …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.