Recent Updates

COP11 Day 2: Voices Breaking Through the Noise

Day two of COP11 offered something unexpected. While most delegations continued the well-rehearsed ritual of announcing bans and restrictions, a handful of countries broke ranks again. They demanded evidence, transparency, and a seat at …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Commission Spreads Misinformation on Vaping at COP11

EU Commission Spreads Misinformation on Vaping at COP11 Geneva, 17 November 2025 – At the Ministerial Roundtable during COP11, the European Commission’s DG for Health and Food Safety presented claims about vaping and other less harmful nicotine …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11 Day 1: An Echo Chamber Ignoring Real Progress

COP11: Day 1 Exposes an Echo Chamber Ignoring Real Progress in Tobacco Control Geneva, 17 November 2025 — The first day of COP11 has revealed a troubling repeat of past failures. Rather than embrace …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11 Day 1: The Echo Chamber Effect

Today, COP11 has opened with the same old story. Countries patting each other on the back for ever-stricter restrictions on less harmful nicotine products, while barely glancing at what the evidence actually shows about …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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YouTube’s Crackdown on Harm Reduction Voices Is Back — and Worse Than E …

Back in 2022, I wrote about how YouTube was quietly removing, age-restricting, and demonetizing videos from long-time vaping creators like Nick “Grimm Green” Green, Matt Culley, and Phil Busardo — the very people who …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Pushback Forces Change in EU Tobacco Control Position for COP11

14.11.2025, Brussels – Several EU member states have pushed back against extreme anti-vaping and anti-nicotine measures, leading to a notable shift in the EU’s official position ahead of the upcoming WHO Framework Convention on …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Study: Switching to Vapes Boosts Fitness

Most smokers know they should quit. But the thought of giving up nicotine entirely can feel overwhelming. What if there was a way to keep nicotine and still feel better, breathe easier, and move …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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New WHO paper: Misinformation vs Evidence

A recent WHO paper released just before COP11 is another example of the organisation doubling down on fear and misinformation rather than embracing evidence and real-world progress. They call once again to treat all …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

COP11: 11 Reasons Why the WHO’s Tobacco Treaty Is Failing Harm Reduction

The WHO Framework Convention on Tobacco Control (FCTC) aims to protect health by reducing the harms of smoking. The Conference of Parties (COP) should set global tobacco policies based on evidence and harm reduction. …
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Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

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