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Press Releases

EU Turns Vapers into Piggy Banks: Lives at Risk as EU Commission Pushes for …

Brussels, 12 June 2025 – The European Commission’s newly leaked plan to hike taxes on vaping products, nicotine pouches, and heated tobacco is not about protecting public health—it’s a blatant cash grab. The leaked …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WHO’s Flavour Ban Will Fuel Smoking and Black Markets

3 June 2025 – The World Health Organization’s latest push to ban flavours in vaping, nicotine pouches, and other nicotine products is a reckless attack on harm reduction and adult smokers’ right to quit. …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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World No Tobacco Day 2025: WHO’s Anti-Vaping Agenda Threatens Global Prog …

30 May 2025 – This World Vape Day, the World Vapers’ Alliance (WVA) is calling out the World Health Organization (WHO) for ignoring science and putting millions of lives at risk with its ongoing …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Ignoring Science: UN’s Flawed Approach to Tobacco Control

19 May 2025 – The newly published draft United Nations declaration on noncommunicable diseases (NCDs) aims to reduce global tobacco users by 150 million by 2030 – an 11.5% reduction from the current 1.3 …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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New Data: Brazil’s Vape Ban Fails as Vaping Surges 600%

Brasília, 30 April 2025 — The most recent data from IPEC shows that vaping in Brazil has increased by 600% since 2018, despite a total ban on e-cigarettes. This proves that, even under prohibition, …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Schweiz: Verbot von Einweg-E-Zigaretten – ein Geschenk für den Schwa …

Bern, 18. April 2025 – Die World Vapers’ Alliance (WVA) zeigt sich besorgt über die neuesten Forderungen nach einem Verbot von Einweg-E-Zigaretten in der Schweiz. Ein solches Verbot würde die Erfolge der Tabakschadensminimierung gefährden, …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

Greece: Flavour Ban Threatens Public Health Progress

Consumer Advocates Warn: Flavour Ban Threatens Public Health Progress Athens, 16.4.2025. Consumer organisations and vaping advocates from Greece and across Europe, including the Greek Vapers’ Alliance and the World Vapers’ Alliance (WVA), are sounding the …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Commission’s New Tobacco Tax Plan: A Direct Attack on Public Health, t …

Brussels, 15 April 2025 – The World Vapers’ Alliance (WVA) reacts with alarm to the Bild Zeitung report revealing the European Commission’s nicotine tax plan. The EU is considering a 30% hike in cigarette …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

Italy Challenges EU’s Tobacco Strategy: A Call for Evidence-Based Regulat …

Brussels, 3.5.2025 – Italy, supported by Greece and Romania, is taking a stand against the EU’s current tobacco control strategy, as reported by POLITICO. While a coalition of countries led by the Netherlands pushes …
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Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

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