The European Economic and Social Committee (EESC) draft opinion on the revision of the Tobacco Taxation Directive (TED) has met with support from consumers and experts. They are calling on the European Union to follow “a risk‑based taxation approach”, warning that high, poorly designed taxes can fuel black markets, undermine health goals and reduce legal tax revenues instead of cutting smoking.
The World Vapers Alliance told Planet of the Vapes that taxation should be aligned with differences in harm between products. Under this “less harm, less tax” logic, combustible cigarettes should face the highest tax burden, while lower‑risk alternatives should not be taxed at the same level.
Alberto Gómez Hernández, Policy Manager at World Vapers Alliance, told us: “This is a clear message from inside the EU that taxes must reflect differences in harm. The Commission and the Council should take note and change direction – stop taxing all nicotine products the same and move to a truly risk‑based system.”
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