Nicotine is under attack. Politicians and so-called health NGOs worldwide have declared war on nicotine and want these products more restricted or banned outright. But unfortunately, in their ideological fight, they have gone blind …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.