Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
We need to act NOW.
We need to act NOW.
Raise your voice
Join our campaign
This year is critical for vaping and public health. Global and European leaders are discussing the best way to tackle smoking rates. Their decision will set the direction for anti-smoking policies worldwide, while the EU’s ‘Tobacco Products Directive’ laws, will act as the benchmark for vaping policies globally.
Many politicians and anti-vaping voices are calling for vaping to be treated the same as smoking, even though evidence shows vaping is less harmful. This would spell disaster for vapers and for public health. Millions of vapers may be forced back to smoking due to tax hikes, flavour bans, and other restrictions on vaping accessibility.
Vaping has the potential to ensure 200 million smokers quit forever, but governments must encourage and facilitate it as a cessation method Now more than ever, it is vital that vapers’ voices are heard.
That’s why we’re taking our campaign out on the road, across Europe and around the world. We need to ensure that those making the key decisions that will affect OUR rights, OUR health and OUR futures, hear OUR collective voice and ‘Back Vaping. Beat Smoking.’