3 June 2025 – The World Health Organization’s latest push to ban flavours in vaping, nicotine pouches, and other nicotine products is a reckless attack on harm reduction and adult smokers’ right to quit. …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.