Press Releases

Lower Rates, Same Disaster: EU Tobacco Tax Plan Lives On

Brussels, 16 January 2026 – A leaked draft of the European Council’s updated Tobacco Excise Directive (TED), reported by Clearing the Air, shows that tax rates on vaping products, nicotine pouches, and heated tobacco …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Health Commissioner spreads misinformation while EU misses smoke-free go …

18.12.25 – Brussels. The World Vapers Alliance (WVA) strongly criticises EU Health Commissioner Olivér Várhelyi for claiming in an interview with Euractiv that vaping, nicotine pouches, and heated tobacco are “100 percent” as harmful …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WVA attacks EU ‘Safe Hearts Plan’ for ignoring harm reduction

The European Commission’s newly published Safe Hearts Plan promises to tackle Europe’s cardiovascular burden. Instead of using harm reduction as a prevention and smoking cessation aid, it singles out safer nicotine products as part …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WVA condemns EU “super tax” proposal on heated tobacco

3.12.25 – Brussels. The World Vapers’ Alliance (WVA) warns that the Danish EU Council Presidency’s push for a “super tax” on heated tobacco and other less harmful nicotine products, backed by the European Commission, …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11: EU Commission and Denmark Continue Push of Backdoor Vape Ban

Geneva, 21 November 2025 – According to reports from Euractiv, multiple EU countries have accused the European Commission and the Danish COP Presidency of attempting to push for bans on vaping and nicotine pouches …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11: EU Commission and Denmark Betray Agreement with Secret Vape Ban Push

Geneva, 20 November 2025 – Reports from Geneva reveal Denmark, backed by the European Commission, is aggressively pushing for a ban on vapes and nicotine pouches across the entire EU, in direct contradiction to …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Commission Spreads Misinformation on Vaping at COP11

EU Commission Spreads Misinformation on Vaping at COP11 Geneva, 17 November 2025 – At the Ministerial Roundtable during COP11, the European Commission’s DG for Health and Food Safety presented claims about vaping and other less harmful nicotine …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11 Day 1: An Echo Chamber Ignoring Real Progress

COP11: Day 1 Exposes an Echo Chamber Ignoring Real Progress in Tobacco Control Geneva, 17 November 2025 — The first day of COP11 has revealed a troubling repeat of past failures. Rather than embrace …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Pushback Forces Change in EU Tobacco Control Position for COP11

14.11.2025, Brussels – Several EU member states have pushed back against extreme anti-vaping and anti-nicotine measures, leading to a notable shift in the EU’s official position ahead of the upcoming WHO Framework Convention on …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Again Fails to Agree on Tobacco Control Measures Ahead of COP11

Brussels, 12.11.2025. The European Union has failed again to reach a common position ahead of the WHO’s Framework Convention on Tobacco Control meeting (COP11) in Geneva, as reported by POLITICO. According to the report, Denmark …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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