Flavours matter. Studies showed that two-thirds of vapers use non-tobacco flavours to quit smoking and are 230% more likely to quit this way. Considering that vaping has the potential to bring massive public health …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.