With progressive vaping regulations, 19 million lives can be saved in Europe1 . However, some policymakers are trying to stall this life-saving technology. The upcoming reform of the EU’s Tobacco Products Directive (TPD) will determine the future of vaping, possibly threatening the most successful smoking cessation aid2 we have seen in centuries and the health of the public.

What is TPD?

The Tobacco Products Directive (TPD), which was adopted in 2014, includes provisions on the “manufacture, presentation and sale of tobacco and related products” (European Commission, 2021). Starting in May 2016, the European Union applied the Tobacco Products Directive (TPD) regulations, which included restrictions to advertising and new safety and labeling standards for e-cigarette products. Currently, the EU is discussing the next TPD reform and how to include new nicotine alternatives. Unfortunately, it seems the EU aims to continue its hostile and unwarranted attack on vaping and other harm reducing products. Flavour bans, higher taxes and further restrictions are on the table. Therefore, the World Vapers’ Alliance (WVA) drafted its own “Vaping Products Directive” (VPD). VPD is based on scientific evidence and harm reduction policies. It aims to show policy-makers the most effective approach towards vaping regulations.

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Vaping has the potential to ensure 200 million smokers quit forever, but governments must encourage and facilitate it as a cessation method Now more than ever, it is vital that vapers’ voices are heard. to low-risk nicotine products such as vaping.

That’s why we’re taking our campaign out on the road, across Europe and around the world. We need to ensure that those making the key decisions that will affect OUR rights, OUR health and OUR futures, hear OUR collective voice and ‘Back Vaping. Beat Smoking.’