‘Vape Army’ takes to the streets of Berlin in COVID friendly demo against anti-vaping laws

BERLIN, GERMANY. 22 May 2021 – Vapers from Germany and around Europe took to the streets of Berlin today to raise their voices and fight for their rights. The unique Covid-friendly demo was organised by the World Vapers’ Alliance to protest against the proposed tax increase on ‘e-liquids’ being debated in the German Parliament, as well as EU legislation like Europe’s Beating Cancer Plan. These laws are a major threat to the more than two million vapers in Germany, who have already switched from cigarettes. 

Meanwhile, a report of the European Commission released earlier this week opens the doors for flavour bans and major price increases at EU level, while attributing lower smoking rates in Europe to prohibitionist policies, rather than reduced harm products like vaping. 

Director of the World Vapers’ Alliance, Michael Landl, said: 

‘Vaping has already saved millions of lives. Yet policymakers and tobacco control advocates refuse to see reality and would rather put their own ideology ahead of saving lives. These proposed new laws will be a major set-back for vapers and for smokers who want to quit. That’s why our members felt obliged to act, and to bring the Vape Army to the streets of Berlin in this covid-friendly demo. 

It is essential for the health of citizens that the German Government and the EU institutions change course and back vaping as a less harmful alternative to smoking. 

During the COVID-friendly protest vapers from Germany and around Europe stood together in front of the iconic Brandenburg Gate. You can find more photos of the event here.

Note: Photos are available for use for media with no reproduction fee. Please credit photo to Maximilian Markowski 

Press Contact:

Michael Landl, Director, World Vapers’ Alliance


Notes to the editor: 

  • The new tobacco tax bill introduced by the German Government proposes to increase taxes on e-liquids for vaping, tripling its price, while only moderately increasing taxes on traditional cigarettes. This will have catastrophic effects, reducing the incentive to switch from smoking to vaping, and may unleash a massive new black market for vaping products. The price for nicotine e-liquids may triple if the law is passed. 
  • The TPD Application report can be found here. It will set the tone for the revision of a crucial piece of legislation that can decide the future of vaping in Europe: the Tobacco Products Directive (TPD).
  • The recently published EU SCHEER report was a terrifying indicator of the direction the EU may take in regulating of vaping. The report associates e-cigarettes with cigarettes, ignoring the harm reduction potential and the facts that millions of European smokers have already used vaping to quit smoking. The EU Commission is considering restricting vaping in outdoor public spaces, e-liquid flavours and access to cheaper, less-harmful alternatives to cigarettes. 
  • The World Vapers’ Alliance (WVA) amplifies the voice of vapers around the world and empowers them to make a difference for their communities. Our members are vapers associations as well as individual vapers from all over the world. More information on www.worldvapersalliance.com 
  • Michael Landl is the director of the World Vapers’ Alliance. He is from Austria and based in Vienna. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and as well in the German Parliament.