New regulations are threatening Tobacco Harm Reduction globally, including harsh policies on vaping products. In Australia, vape shops have been raided, pushing consumers towards an unregulated black market. Meanwhile, India has implemented a full-scale ban on vaping, leaving millions without access to safer alternatives. These measures risk pushing millions of vapers back to smoking, undermining the progress made in public health.

At the heart of fighting these policies is the World Vapers’ Alliance network. We are a global community dedicated to safeguarding vaping and other safer nicotine products as a harm-reduction tool. Our strength lies in our unified activism—consumers, advocates and an extensive network of vape shops as bridges to consumers work together to push back against misguided regulations. Currently, the WVA represents more than 100,000 consumers and 37 partner organisations. Additionally, 740 vape shops are registered to the WVA’s Ambassador program – helping to educate consumers about current challenges. 

“VapeHQ has chosen to participate in the World Vaping Alliance Ambassador Program to align ourselves with other reputable vape businesses and organisations. We believe it is crucial to collectively ensure that our voices are heard and that accurate, responsible messaging is communicated to the vaping community.” – Says Craig from the U.K

Through collective advocacy, we can make a real difference. The WVA’s Ambassador Program empowers vape shops to support consumers to raise their voices and influence policy decisions at the local and international levels. Our ambassadors stand as a powerful front to ensure that policymakers worldwide hear consumers’ voices.

As the pressure on vaping increases, now is the time to get involved. By joining the WVA network, you become part of a growing global movement committed to saving lives through harm reduction. Whether through local advocacy, international campaigns, or amplifying your voice on social media, every action counts.

Together, we can make sure that governments understand: vaping saves lives, and harm reduction must be protected. Let’s take a stand to ensure these rights are not stripped away.

If you are a vape shop owner, join us and become a part of this important fight for the future of harm reduction. Become an ambassador today! If you are a consumer, help us defend vaping on the EU level and sign our petition as more than 90,000 consumers already did.