Hungary’s Proposed Decree on Nicotine Pouches and Vaping Raises Conce …

The World Vapers’ Alliance (WVA), a leading global vaping consumer advocacy group, expresses deep reservations over the Hungarian Government’s draft Decree which aims to amend the current regulation of nicotine pouches and vaping.

The proposed regulations, if enacted, would introduce restrictions that may hinder access to safer alternatives for smokers and harm reduction options.

Michael Landl, Director of the World Vapers’ Alliance, comments:

“While it’s important to ensure the safety and proper labelling of nicotine products, it’s equally crucial to avoid excessive regulation that could impede the availability of harm reduction products for smokers looking to transition away from combustible cigarettes.” 

The proposed amendments, with a maximum nicotine content of 17 mg per consumption unit reflect an approach that may inadvertently limit the appeal of nicotine pouches to smokers seeking alternatives.

Moreover, the WVA expresses concerns about the potential implications of the draft Decree’s proposed modifications to vaping product regulations. The amendments, which target unit packet definitions, nicotine amounts, and labelling requirements, could impose unwarranted restrictions on vaping products. While addressing health concerns is important, the proposed changes should be carefully evaluated to ensure they do not deter smokers from adopting less harmful alternatives.

The WVA underscores the significance of promoting harm reduction strategies that empower smokers to make informed choices. Whilst health and safety standards are crucial, regulations should be crafted with a balanced approach that considers both consumer health and the potential of these products to save lives.

“We encourage the Hungarian Government to start accepting reality: harm reduction works! This year, Sweden is becoming the first smoke-free country due to a consumer-friendly harm reduction approach. It is high time to learn from the Swedish experience and thereby save thousands of Hungarian lives. With a smart harm reduction approach, Hungary can become smoke-free”, added Landl.

The standstill period for review and objection by the European Commission and Member States ends on 8th November 2023, after which the Hungarian Government may enact the proposed regulations. The WVA remains committed to advocating for evidence-based policies prioritising public health and consumer choice.


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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.

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