In May 2017, Sweden was commended for reaching a smokefree status with its smoking rate dropping to 5%. Fast forward to 2023 and the rate has dropped further, prompting five Members of the European …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.