The World Health Organization (WHO) reports a staggering eight million deaths due to smoking annually. Following the WHO’s lead, the EU has set as one its priorities to fighting smoking and smoking-induced diseases. Yet, …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.