The latest Eurobarometer 2024* reveals a startling failure in the EU’s approach to achieving its smoke-free target of a 5% smoking rate by 2040. At the current trend, the smoking rate will only fall …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.