As World No Tobacco Day (31 May) approaches, the World Vapers’ Alliance (WVA) is raising the alarm about the rampant ‘Misperception Epidemic’ surrounding tobacco harm reduction. Recent research by Ipsos for the think tank …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.