Tobacco harm reduction (THR) has delivered dramatic public health wins in multiple countries, proving that regulated nicotine alternatives can slash smoking rates without demanding cold-turkey abstinence. Sweden became the world’s first “smoke-free” nation (under …
Join Us
Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.