Governments around the world, wealthy “philanthropists,” misguided activists and a few others are waging a war against the wrong enemy. For decades, the war on nicotine has been a terribly unsuccessful exercise in futility …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.