The World Vapers’ Alliance ‘Back Vaping. Beat Smoking’ campaign starts again. Our key message is ‘don’t let 19 million lives fall’ across Europe. With this campaign, the WVA wants to let the world know …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.