17 July 2024, London – During today’s King’s Speech, King Charles announced the new government’s plans to “impose limits on the sale and marketing of vapes” by reintroducing an updated version of the Tobacco …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.