Electronic cigarettes and tobacco‑free nicotine pouches are now the world’s strongest weapons against smoking, according to a new World Vapers Alliance (WVA) policy paper that calls on the World Health Organization (WHO) to rethink …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.