World Vapers' Alliance

WVA attacks EU ‘Safe Hearts Plan’ for ignoring harm reduction

The European Commission’s newly published Safe Hearts Plan promises to tackle Europe’s cardiovascular burden. Instead of using harm reduction as a prevention and smoking cessation aid, it singles out safer nicotine products as part …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WVA condemns EU “super tax” proposal on heated tobacco

3.12.25 – Brussels. The World Vapers’ Alliance (WVA) warns that the Danish EU Council Presidency’s push for a “super tax” on heated tobacco and other less harmful nicotine products, backed by the European Commission, …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11: EU Commission and Denmark Continue Push of Backdoor Vape Ban

Geneva, 21 November 2025 – According to reports from Euractiv, multiple EU countries have accused the European Commission and the Danish COP Presidency of attempting to push for bans on vaping and nicotine pouches …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11: EU Commission and Denmark Betray Agreement with Secret Vape Ban Push

Geneva, 20 November 2025 – Reports from Geneva reveal Denmark, backed by the European Commission, is aggressively pushing for a ban on vapes and nicotine pouches across the entire EU, in direct contradiction to …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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COP11: Day 3 No Updates – Doors are closing on consumers & the p …

Welcome to the third day of COP11. Unfortunately, we don’t have any new updates to share with you today because consumer voices and the public are being shut out from these important negotiations about …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Pushback Forces Change in EU Tobacco Control Position for COP11

14.11.2025, Brussels – Several EU member states have pushed back against extreme anti-vaping and anti-nicotine measures, leading to a notable shift in the EU’s official position ahead of the upcoming WHO Framework Convention on …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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WVA COP11 Media Pack

COP11 briefing hub: all you need on the conference, harm-reduction policy, and World Vapers Alliance activities. Voices Unheard – Consumers Matter! At COP11, adult smokers and vapers must have a real voice in shaping …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

CONSUMERS SHINE A LIGHT ON THE WHO’S TOBACCO CONTROL FAILURE

Geneva, 30 October 2025 – The World Vapers’ Alliance (WVA) projected a clear message onto the COP11 venue: consumers matter, and harm reduction through vaping and nicotine pouches must be recognised, not banned behind …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

Light Show Protest Calls Out Unholy Alliance Between WHO and EU Commission

Geneva, 30 October 2025 – The World Vapers’ Alliance held a light show protest at the COP11 venue to expose the unholy alliance between the World Health Organisation and the EU Commission. The protest …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

EU Tax Proposal Threatens to Kill Harm Reduction – World Vapers’ Allian …

22.10.25 – Brussels. The World Vapers’ Alliance (WVA) has released its position paper on the European Commission’s proposal to revise the Tobacco Excise Directive, warning that the plan would punish millions of smokers trying …
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Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>
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