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Act Urgently Eu Urged

The World Vapers’ Alliance (WVA) has called for immediate action from EU health ministers to adopt science-based tobacco harm reduction strategies amidst delays in tobacco legislation. The call came as health ministers gathered in Brussels for a two-day EPSCO meeting where the European Beating Cancer plan was one of the key topics of discussion.

Following its meeting, the members of the Employment, Social Policy, Health and Consumer Affairs Council (EPSCO) agreed the agenda for May’s meeting – held this week. Again, they declined to hold a platform for evidenced-based discussion on vaping and tobacco harm reduction.

Michael Landl, Director of the WVA, criticised the current policies, stating: “The EU Commission is deaf to the science on tobacco policies. It is crystal clear that safer nicotine alternatives such as vaping or pouches are significantly less harmful than smoking and effectively aid in smoking cessation. EU health ministers have a critical opportunity to advocate for sensible regulations that could prevent 700,000 unnecessary deaths annually due to smoking. The Beating Cancer Plan acknowledges that vaping can help smokers quit. Politicians must act accordingly.”

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Vaping can save 200 million lives. 2022 is the year to make this opportunity a reality. Raise your voice. Join our campaign. 

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.

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