WHO Failure Exposed

The World Vapers’ Alliance says it has shone a light on the World Health Organization’s (WHO) tobacco control failure by projecting messages onto its Conference of Parties (COP11) venue. The World Vapers’ Alliance says it sent a clear message that consumers matter and that harm reduction through vaping and pouches must be recognised.

COP11, the Conference of the Parties to the WHO Framework Convention on Tobacco Control, will take place in Geneva from November 17 to 22.

The World Vapers’ Alliance states that tobacco harm reduction products such as vapes should not be banned “behind bureaucratic walls”.

Michael Landl, Director of the World Vapers’ Alliance, said: “COP has become an echo chamber for outdated, anti-science policies stuck in the past. They are locked in old thinking, unfit for the future of tobacco control. Harm reduction is not a marketing gimmick; it is a public health necessity backed by science and real-world data. And consumers’ lives matter more than ideology and the opinions of wealthy WHO donors like Michael Bloomberg. That is why they must get a seat at the table.”

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.

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