The EU’s revision of the Tobacco Products Directive (TPD) will shape nicotine regulation for years to come.
The evaluation report underpinning this revision admits only partial progress on smoking and claims the framework is incomplete without much tighter rules on vapes, heated tobacco, and nicotine pouches.
It ignores the success of countries like Sweden, the Czech Republic, and Greece, which cut smoking rates by ensuring adult access to less harmful alternatives, and instead opens the door to flavour and disposable bans, stricter nicotine caps, and uniform packaging — measures that risk undermining the very tools that help smokers quit.
This resource center helps you respond fast with evidence‑based messages and practical tools, amplify consumer voices, and show policymakers that cutting smoking in Europe depends on the alternatives the European Commission now wants to further restrict.
Use these tools to inform, engage, and push for smarter, evidence-based nicotine regulation in Europe.
A clear, concise overview of the report’s main claims, its contradictions, and why its approach to alternative nicotine products risks backfiring on public health.
Ready-to-use posts, visuals, and key messages for X/Twitter, Instagram, and LinkedIn to challenge the report’s narrative and highlight consumer perspectives.
Templates for press releases, op-eds, and media pitches on what the evaluation gets wrong and what a harm-reduction approach looks like.
Short, evidence-based notes you can send to MEPs and national representatives, focusing on risk-proportionate regulation, flavours, taxation, and the role of alternative products in cutting smoking rates.
Materials showcasing how Sweden, the Czech Republic, and Greece rapidly reduced smoking by embracing access to safer alternatives rather than restricting them.
A joint statement civil society groups can sign and share, calling on EU institutions to recognise tobacco harm reduction, protect consumer choice, and avoid policies that push people back to cigarettes.
Make the most of this resource center to inform, engage, and drive impact.
EN 
EU 
FR_BE 
NL_BE 
CS 
NL_NL 
EN_GB 
FR 
IT 
PL 
PT 
ES 
SV 
DE_AU 
DE_DE 
DA 
EL 
FI 
RO