High smoking rates are one of the biggest public health threats that Italy faces. According to the 2022 report on smoking in Italy almost 1 in 4 Italians (24.2% of the population) smoke. This …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.