Blog Posts

The documentary titled *You Don’t Know Nicotine* is making waves on again, offering a fresh perspective on the often-misunderstood role of nicotine in society. Directed by Aaron Biebert and now available on Apple TV, …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
As governments across Africa scramble to regulate the fast-evolving landscape of nicotine consumption, one pressing threat looms large on the horizon: the rise of illicit trade in vaping products. While policymakers often act intending …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
In a landmark 2025 study published in Internal and Emergency Medicine, researchers from the University of Glasgow and other public health institutions are calling attention to a critical issue in scientific communication: the widespread …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
The Croatian government has launched a public consultation on a proposal to impose an excise tax of €0.20/ml on e-liquids—a move that would drastically raise the cost of vaping for consumers. Equally troubling is …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
When misinformation comes from the very top, it’s not just frustrating—it’s dangerous. That’s exactly why the recent open letter from European Tobacco Harm Reduction Advocates (ETHRA), signed by 21 renowned experts, is so important. …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
On World No Tobacco Day, the WHO FCTC has once again demanded a ban on flavours in all nicotine products, claiming these ingredients increase product attractiveness. This move, announced on a day meant to …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
The European Commission’s top officials are shamelessly spreading misinformation about vaping, and it’s keeping people smoking. Instead of following the science, they’re parroting propaganda that equates vaping with smoking, ignoring decades of evidence and …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Today, FDA Commissioner Dr. Martin Makary posted on X: “This illegal importation stops today. I personally have observed kids from good families who have become addicted to vaping. They know they’re addicted, they want …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
We are proud to welcome Generace bez Kouře (Smoke-Free Generation) as the newest partner of the World Vapers’ Alliance! Based in the Czech Republic, Generace bez Kouře is a non-profit initiative committed to promoting …

Join Us

Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
en_USEN