Earlier this year, e-cigarettes were officially recognized as smoking cessation tools by the UK’s National Institute for Health and Care Excellence (NICE), and included in their newly released tobacco guidelines. The World Vapers’ Alliance (WVA) …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.