The Tobacco Products Directive (TPD), which was adopted in 2014, includes provisions on the “manufacture, presentation and sale of tobacco and related products” (European Commission, 2021). Starting in May 2016, the European Union applied the Tobacco Products Directive (TPD) regulations, which included restrictions to advertising and new safety and labeling standards for e-cigarette products. Currently, the EU is discussing the next TPD reform and how to include new nicotine alternatives. Unfortunately, it seems the EU aims to continue its hostile and unwarranted attack on vaping and other harm reducing products. Flavour bans, higher taxes and further restrictions are on the table. Therefore, the World Vapers’ Alliance (WVA) drafted its own “Vaping Products Directive” (VPD). VPD is based on scientific evidence and harm reduction policies. It aims to show policy-makers the most effective approach towards vaping regulations.