EU Tax Plan Reversed

According to a leaked draft of the European Council’s updated Tobacco Excise Directive, seen by Planet of the Vapes, the planned new European taxes for vapes and heated tobacco products from 2030 looks set to be considerably lower than proposed. This is set to come about due to a compromise brokered by Cyprus.

The World Vapers’ Alliance commented: “A leaked draft of the European Council’s updated Tobacco Excise Directive (TED) shows that tax rates on vaping products, nicotine pouches, and heated tobacco are slightly lower than in last summer’s plan presented by the European Commission, but that the overall message remains unchanged. The EU still wants to treat less harmful alternatives almost like cigarettes and puts revenue before public health.”

Michael Landl, the organisation’s Director, told Planet of the Vapes: “They made a tiny step back on the numbers, but the direction is still completely wrong. Nicotine users are treated as cash machines. Slightly lower rates do not change the fact that this plan will keep people smoking and punish those who try to quit with less harmful alternatives.”

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.

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