We often talk about how vaping policies around the world aren’t focused on consumers. Policymakers may have good intentions—like reducing smoking rates or protecting young people from nicotine—but the policies we end up with …

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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.