The Oireachtas Health Committee has just published a proposal that includes a flavour ban, plain packaging and a ban adverts for vaping products.

The Pre-Legislative Scrutiny report contains recommendations from ten Members of the Dáil and might serve as an early draft of the Bill. Vaping advocacy groups reiterated the counterproductive effects that flavour bans can have. Director of World Vapers’ Alliance (WVA) Michael Landl reiterated that studies have shown that vapers who use flavours are twice as likely to quit smoking than those using tobacco flavours.

In fact last year, the World Vapers’ Alliance (WVA) held an art installation in front of the European Parliament with an important message for policymakers: “Flavours help smokers quit”.

The negative impact of misinformation

With regards to the proposal in Ireland, the WVA explained that ad restrictions and plain packaging for vaping prevent crucial information about the relative risks of different products from reaching consumers. Landl added that its crucial that adult consumers have access to accurate information.

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