Brasília, 30 April 2025 — The most recent data from IPEC shows that vaping in Brazil has increased by 600% since 2018, despite a total ban on e-cigarettes. This proves that, even under prohibition, demand for safer alternatives to smoking is strong. Instead of disappearing, vaping has simply moved to the illegal market, creating more risks for consumers.

At the same time, Brazil’s smoking rate is falling by just 0.4% per year. Without better policies, it could take decades to achieve significant reductions in smoking.

Michael Landl, Director of the World Vapers’ Alliance, said:

“Brazil’s experience makes it clear: prohibition doesn’t stop people from vaping, it just makes it less safe. Smokers want and need alternatives that are less harmful than cigarettes. A well-regulated market for vaping would protect consumers and help reduce smoking rates much faster.”

Amanda de Matos, WVA’s Brazilian Social Media Manager, added:

“Our current ban is failing both smokers and public health. Brazil should follow successful harm reduction models and give smokers access to regulated, safer products. It’s time to put people’s health first and demand science-based policies.”

The World Vapers’ Alliance urges Brazilian policymakers to introduce sensible regulation for vaping and other safer nicotine products to protect consumers and accelerate progress in reducing smoking.