2021 is a crucial year for vaping and public health. The upcoming update of the EU’s Tobacco Products Directive (TPD) will determine the future of vaping, possibly threatening the most successful smoking cessation aid. Unless we make a strong point!
The EU is opening the door for flavour bans and increased taxation. If we want to secure accessibility and affordability of vaping products we as vapers need to push back. We need to act, and we need to act now.
This is why we want to present our own TPD version – a Vaping Products Directive – as a proactive alternative from consumers to the increasing war on vaping.