Recent Updates

EESC’s call for ‘less harm, less tax’ approach on nicotine products

Brussels, 23 February 2026 – The European Economic and Social Committee (EESC) draft opinion on the revision of the Tobacco Taxation Directive (TED) calls on the EU to follow a risk‑based taxation approach and …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU puts huge vape tax increase back on the table

The EU’s minimum tax on vapes will be increased by 50% according to a new draft of the Tobacco Taxation Directive dated 18th February and seen by Clearing the Air. In a previous proposal, …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Consumer groups urge Sweden to veto EU nicotine tax proposal

Consumer organisations representing vape and nicotine pouch users across Europe have urged the Swedish government to reject a proposed EU compromise on harmonised nicotine taxation, warning it could undermine harm reduction and drive consumers back …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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THR Weekly Wrap-Up: Sweden Stands Firm While EU Policies Threaten Safer Alt …

The EU is highly likely to jeopardise harm reduction efforts by imposing higher taxes on less risky nicotine products, while Sweden has systematically proven through its approach that harm reduction is one of the …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU-STEUERHAMMER: Brüssel will Preise explodieren lassen! So macht Europa k …

WIEN / BRÜSSEL, 20. Februar 2026 – Kaum hat Österreich seine eigene neue Steuer auf E-Zigaretten, Nikotinbeutel und Zigaretten beschlossen, holt Brüssel zum Gegenschlag aus. Ein neues Geheim-Papier aus dem EU-Rat enthüllt: Die EU …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Konsumentorganisationer uppmanar Sverige att värna den nationella strategi …

STOCKHOLM, 20 februari 2026 – World Vapers’ Alliance (WVA) har tillsammans med flera andra europeiska konsumentorganisationer idag överlämnat ett öppet brev till den svenska regeringen. I brevet uppmanas regeringen att motsätta sig det nuvarande …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
Read More >>

Brussels Targets Ex-Smokers: EU Presidency Pushes 50% Hike in Proposed Vape …

BRUSSELS/STOCKHOLM, 20 February 2026 – The World Vapers’ Alliance (WVA) has joined a pan-European coalition of consumer groups in an open letter calling on the Swedish government to veto the latest draft of the …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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EU Drifting From Its Purpose

The World Vapers’ Alliance (WVA) warns that the European Commission’s “Better Regulation” agenda is drifting away from its purpose by sidelining the very citizens it claims to serve and using consultations as rubber stamps instead of …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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Misguided Malaysia

The Malaysian Ministry of Health has announced that it intends to introduce a complete and “non-negotiable” ban on all vape products – despite high smoking rates and a black-market threat. Health minister Dzulkefly Ahmad …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.
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