Brussels, 5 February 2026 – The World Vapers’ Alliance (WVA) warns that the European Commission’s “Better Regulation” agenda is drifting away from its purpose by sidelining the very citizens it claims to serve and …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.