A recent large-scale study published in JAMA Network Open suggests that nicotine pouches are increasingly serving as a transition tool for Americans looking to quit more hazardous tobacco habits.
Conducted by Rutgers Health using US Census Bureau data from over 110,000 adults (2022–2023), the research highlights that while the general public is not rushing to use them, nicotine pouches appear to be a significant alternative for people specifically trying to move away from combustible tobacco or e-cigarettes.
The research led by Rutgers Institute for Nicotine and Tobacco Studies director Cristine Delnevo notes that daily use of nicotine pouches is most common among those who recently stopped smoking. It says former smokers are about four times more likely to use pouches daily compared to those who are still actively smoking.
Read the full text here