As kick-off for the #BackVapingBeatSmoking campaign, the World Vapers’ Alliance (WVA) delivered the message that vaping can save 19 million lives in Europe to the European Parliament. Representatives of the WVA met with several Members of the European Parliament to present their “Vaping Products Directive” to show how vaping needs to be treated to fulfil its full potential for public health. Additionally, the WVA unveiled a protest art installation in front of the European Parliament in Strasbourg.

The campaign launches as the EU-wide tobacco legislation, Tobacco Products Directive (TPD), is being reviewed by European legislators. The World Vapers’ Alliance has participated in the EU Commission’s public call for evidence to speak out against flavour bans and excessive regulation. Now, the WVA amplifies voices of the European vaping community in Strasbourg and across Europe to help acknowledge vaping as an effective harm reduction tool with a potential to save the lives of 19 million smokers in Europe.

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