“Our voices are heard”, says the World Vapers Alliance as vapers celebrate the victory to save e-liquid flavours in Sweden. As covered by the Planet of the Vapes last week, the Swedish Parliament voted against the ban on vape flavours. The legislation would have ignored independent evidence and banned the sale of all non-tobacco flavoured e-liquids.

Michael Landl, director of the vaping advocacy group World Vapers Alliance, celebrated the victory to save flavours: “Today, we celebrate a huge victory in our fight against smoking. Flavours are a determining factor in helping smokers quit. If this ban had been adopted, 150,000 people in Sweden – almost the population of Upsala – could have been pushed back to smoking. Vapers, local activists and the WVA team have done tremendous work to make their voices heard. We made politicians finally listen!”

The World Vapers Alliance says it has been actively opposing the flavour ban in Sweden. In March, the group hosted an art installation in front of the Parliament to make the voices of Swedish vapers heard. In May, the group also delivered an open letter to the Swedish parliamentarians to draw attention to the science-backed facts.

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