What We Are Fighting For

The World Vapers’ Alliance amplifies the voice of passionate vapers around the world and empowers them to make a difference for their communities. Our alliance includes groups representing vapers – our partners – as well as individual vapers from around the world.

Governments worldwide are increasingly restricting vaping, through measures like making them more expensive and banning flavours. Despite an ever growing amount of independent international evidence proving that vaping is much, much less harmful than smoking, lawmakers continue these crackdowns.

The World Vapers’ Alliance was established to defend vaping by providing a unified platform that makes vapers’ voices heard by those in the corridors of power. For too long, policy decisions about vaping have been made in a vacuum. Vaping has already changed the lives of millions of smokers for the better and can change countless more if regulators listen to those who have had their lives improved by vaping.

Founding Story and Legacy

The World Vapers’ Alliance began for the same reason many activists begin: the blatant disregard of our rights by policymakers. Politicians have ignored our voices for entirely too long. The time has come to finally make them listen. We were launched in 2020 to connect passionate vapers around the world and empower them to make a difference for their communities. The goal of the World Vapers’ Alliance is to defend vaping by providing a unified platform that makes vapers’ voices heard in the corridors of power. In order to achieve this, we are agile and unapologetic about defending and supporting vapers’ rights. One of the main goals of each of our campaigns is to connect vapers with policymakers and gain media attention. The general public deserves to know the benefits of vaping. Some of our work includes fighting against outright bans on vaping and vape products, differentiated taxation and vaping misinformation.

This has become increasingly necessary in recent years as, despite declining smoking rates and smoking-related deaths due to vaping, many governments, public health agencies and anti-smoking activists continue to ignore vaping’s benefits. Instead, they actively participate in scaremongering tactics and spread misinformation about vaping. This has transformed the fight against smoking into a fight against vaping. Such an approach has devastating and widespread consequences, chief amongst them being fewer people switching to less harmful alternatives.

The World Vapers’ Alliance was established by and receives funding from the Consumer Choice Center. We are proud to have full independence in our work. We are committed to only representing the interests of consumers, empowering them to make informed decisions about their own health and advocating for consumer access to low-risk nicotine products such as vaping.

Michael Landl

Director of World Vapers' Alliance

Timeline of World Vapers' Alliance

Our Values

Unity

We unite vapers from around the world, ensure their voices are heard and vaping misinformation is combatted.

Together, we advocate for legislation that is informed by vapers’ experiences.

Liberty

Liberty and the freedom to choose are at the core of everything we do. The WVA is committed to fight for the rights of vapers to determine what is best for them themselves and make their own decisions how to live their lives.

The WVA encourages policymakers to respect individual liberties, embraces science and legislation based on facts not fiction.

Collaboration

The WVA is a global group, with more than 145,000 individual members and 38 partner organisations advocating for vapers’ rights around the world.

Our member organisations are passionate about vapers’ rights and work tirelessly to raise the voices of vapers in their locality.

Theory of Change

At World Vapers’ Alliance (WVA), we believe in the power of the individual. The millions of people who have successfully quit smoking by switching to vaping are not anomalies. They are proof vaping works. The WVA amplifies the voices of vapers, and empowers them to make a difference in their communities. We unite vapers from around the world, ensure their voices are heard and vaping misinformation is combatted. Together, we advocate for legislation that is informed by vapers’ experiences.

Why? Because millions of lives are at stake. If politicians get it right, 200 million lives can be saved globally. To achieve this, we must present a strong, unified voice to those in power.

With this in mind, we decided to collaborate with local vaping organisations and individuals from across the globe. Together we amplify their challenges and successes. By providing testimony to governmental bodies, organising campaigns and engaging with the media and legislators, we bring the voices of more than 145,000 members to powerful decision makers.

Alone, these decision makers often ignore the voices of the individual. This necessitates a global movement to represent the voices of vapers. These are individuals who made a conscious decision to improve their health and should not be penalised for it. Each day, they see vaping subjected to increased restrictions by those who claim to represent them. This is why a global citizens’ movement is crucial. It is for this reason that the World Vapers’ Alliance exists, and why we continue to fight on behalf of vapers worldwide.

Support the WVA

Make an impact

The World Vapers’ Alliance is now an independent 501(c)(3) organization, having first been launched and now funded in part by the consumer advocacy group, Consumer Choice Center. We welcome funding and donations from partners and individual donors. We are proud to have full independence in our work. We are committed to only representing the interests of consumers, empowering them to make informed decisions about their own health, and advocating for consumer access to low-risk nicotine products such as vaping.