Zweden is wereldwijd het meest succesvol in het terugdringen van het aantal rokers, maar de Zweedse aanpak staat onder druk van de EU en de WHO. Om de Zweedse regering aan te sporen haar consumentvriendelijke aanpak ten aanzien van snus, e-sigaretten en nicotinezakjes te verdedigen, hebben consumenten geprotesteerd voor het Zweedse parlement.

World Vapers’ Alliance (WVA), an international vaping consumer organisation, together with Swedish consumers, vape shop owners and local harm reduction groups such as “EU for Snus” and the “New Nicotine Alliance Sweden” deflated a 5-metre tall cigarette in front of Riksdag in Stockholm as a part of the wider #BeatSmokingLikeTheSwedes campaign. The demonstration highlights Sweden’s success with sensible harm reduction policies towards alternative tobacco products such as snus, nicotine pouches, and vaping. Furthermore, protesters will encourage the Swedish government to finally defend its successful policies against EU and WHO attacks. Both institutions want to further restrict vaping and nicotine pouches and keep demonising snus consumption, ignoring the Swedish anti-smoking miracle and preferences for their consumption of nicotine.

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