World Vapers’ Alliance’s #BackVapingBeatSmoking campaign urges politicians to embrace harm reduction and vaping

05.10.2022 Strasbourg, France — As kick-off for the #BakingTaħbit it-Tipjip kampanja, il-World Vapers' Alliance (WVA) wasslet il-messaġġ li l-vaping jista' jsalva 19-il miljun ħajja fl-Ewropa lill-Parlament Ewropew. Rappreżentanti tal-WVA ltaqgħu ma' diversi Membri tal-Parlament Ewropew biex jippreżentaw il-"kampanja" tagħhom’Direttiva dwar il-Prodotti tal-Vaping”"biex turi kif il-vaping jeħtieġ li jiġi ttrattat biex jilħaq il-potenzjal sħiħ tiegħu għas-saħħa pubblika. Barra minn hekk, il-WVA żvelat installazzjoni artistika ta' protesta quddiem il-Parlament Ewropew fi Strasburgu.

Il-kampanja titnieda hekk kif il-leġiżlazzjoni dwar it-tabakk madwar l-UE, id-Direttiva dwar il-Prodotti tat-Tabakk (TPD), qed tiġi riveduta mil-leġiżlaturi Ewropej. L-Alleanza Dinjija tal-Vapers ipparteċipat fil- EU Commission’s public call for evidence biex titkellem kontra l-projbizzjonijiet tat-togħmiet u r-regolamentazzjoni eċċessiva. Issa, il-WVA tamplifika l-vuċijiet tal-komunità Ewropea tal-vaping fi Strasburgu u madwar l-Ewropa biex tgħin tirrikonoxxi l-vaping bħala għodda effettiva għat-tnaqqis tal-ħsara bil-potenzjal li ssalva l-ħajjiet ta’ 19-il miljun persuna li tpejjep fl-Ewropa. 

Michael Landl, director of the World Vapers’ Alliance said:

“By backing vaping we can beat smoking and save 19 million lives with sensible regulation. The EU call for evidence has seen a record number of 24,000 responses, showing that consumers want to embrace tobacco harm reduction, and it happens that vaping has been proven one of the most successful so far. The EU needs to put an end to current discussions about flavour bans and vaping must be kept affordable and accessible. It is time for the EU to fully endorse tobacco harm reduction and to make vaping a centre piece of it.”

Il- kampanja launched today in Strasbourg, France with a Don’t Let 19 Million Lives Fall protest art installation and will spread to ten cities in six countries during October – November 2022.

“We will host community events and protests in France, Poland, Czech Republic, Italy, Portugal and Belgium to draw attention to one of the most crucial pieces of legislation for the future of vaping. It is time for politicians to listen to consumers and science,” said WVA’s director, Michael Landl.

WVA has also launched a petizzjoni against harmful vaping regulations such as flavour bans, or high taxation on vaping products. The signatures will be delivered to Members of the European Parliament at the end of the tour in November.

World Vapers’ Alliance at the European Parliament in Strasbourg