After launching for the second time earlier this month, the World Vapers’ Alliance’s (WVA) campaign is in Poland’s Capital encouraging local politicians to embrace vaping as a tobacco harm reduction tool.

IL campagna was first launched in the Summer of 2021 when the WVA unveiled a new graffiti mural outside the European Parliament at the European with a clear message: “19 million lives could be saved in Europe by endorsing vaping.”

At the time, the launch was attended by a number of vapers around Europe and MEP Peter Liese and WVA director Michael Landl, highlighted the potential of vaping products. “Vaping has the potential to save 19 million lives in Europe. Tomorrow, the Beating Cancer Committee in the European Parliament (BECA) meets to discuss proposals to reduce the harm caused by smoking tobacco. They have the opportunity to make history and save lives IF they back vaping as a tool to beat smoking. Our message to them is clear – choose science and save lives”.

This time round, the campaign launched on October 5th in Strasbourg, France, with a “Don’t Let 19 Million Lives Fall” protest art installation, and it will spread across ten cities within six countries between October and November 2022. The campaign will also be coinciding with the ongoing review of the Europe-wide tobacco legislation, Tobacco Products Directive (TPD).

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